Duke and Amir (2023), Experiment 2

This is a subset of the data from Experiment 2 of Duke and Amir (2022), excluding all answers deemed nonsensical by at least one of the lab assistants. The study investigated the impact of presenting customers with a sequential choice (first decide whether or not to buy, then pick quantity) as opposed to an integrated decision (choose not to buy, or one of different quantities) on sales and the number of items bought.

Usage

DA23_E2

Format

A data frame with 325 rows and 7 variables:

gender

[factor] gender of respondant, one of female, male or other

age

[integer] age of respondant

format

[factor] experimental condition, either quantity-integrated or quantity-sequential

purchased

[integer] binary variable indicating whether the respondant purchased the item (1) or not (0)

amount

[integer] amount purchased

meanval

[double] mean scored value

elength

[integer] length of self-reported explanation for their choice (number of characters)

Source

Research Box 602, https://researchbox.org/602, licensed under CC BY 4.0

References

Duke, K.E. and O. Amir (2023). The Importance of Selling Formats: When Integrating Purchase and Quantity Decisions Increases Sales, Marketing Science,42(1), 87-109. doi:10.1287/mksc.2022.1364