Evangelidis (2024), Study 5 — E24

This study considered a simple between-subject balanced design where shrinkflation is compared to price increases, depending on market conditions. The response is the perception of customers on the proposed change.

Usage

E24_S5

Format

A data frame with 1202 rows and 5 variables:

perception: [factor] perception of customer, either fair or unfair
firmdec: [factor] firm decision, either price increase or product downsizing
costs: [factor] reason behind change to costs or product size, whether costs increased or stayed the same
gender: [factor] gender of respondant
age: [integer] age of respondant

Source

Research Box 1032, https://researchbox.org/1032, licensed under CC BY 4.0

References

I. Evangelidis (2024). Frontiers: Shrinkflation Aversion: When and Why Product Size Decreases Are Seen as More Unfair than Equivalent Price Increases. Marketing Science, 43(2), 280–288. doi:10.1287/mksc.2023.0269