Lin et al. (2024), Study 3 — LKUK24

Study 3 focused on mediation by moderation, looking at the impact of historical power imbalance in perceptions of cultural appropriation. Participants were exposed about the story of an American department store which hosts annual parties for customers. Based on a pilot study, product categories (apparel and beauty) were mentioned more frequently (71 across liberal and conservative (balanced) the impact of emphasizing the historical power imbalance. The study results in a 2 by 2 by 2 three-way between-subject ANOVA.

Usage

LKUK24_S3

Format

A data frame with 804 rows and 8 variables:

appropriation: [double] appropriation scale built from five items: higher values indicate increased perception of cultural appropriation
purchase: [double] intention to purchase; lower scores indicate lower values
attitude: [double] attitude towards brand: lower values indicate less confidence
politideo: [factor] political ideology, either conservative or liberal
prodcat: [factor] product category, either food or apparel
histpowimbal: [factor] historical power imbalance, either control if no mention is made or primed if historical context is provided to participants.
age: [integer] age of the participant
gender: [factor] gender of the participant, male, female, other/neither or non-response

Source

Research Box 1401, https://researchbox.org/1401, licensed under CC BY 4.0

Details

The response variables are based on a factor analysis of different items on the questionnaire based on Likert scales ranging from 1 to 7.

References

J.D. Lin, N.Y.J. Kim, E. Uduehi and A. Keinan (2024+). Culture for Sale: Unpacking Consumer Perceptions of Cultural Appropriation, Journal of Consumer Research, doi:10.1093/jcr/ucad076