Lin et al. (2024), Study 4 — LKUK24

Study 4 focused on cultural appropriation for soul food recipe cookbook from Chef Dax, who was either black (or not), manipulating the description of the way he obtained the recipes (by peeking without permission in kitchens, by asking permission or no mention for control). Authors postulated that the perception of appropriation would vary by political ideology (liberal or conservative). The study results in a 3 by 2 by 2 three-way between-subject ANOVA, followed by moderated mediation.

Usage

LKUK24_S4

Format

A data frame with 711 rows and 11 variables:

appropriation: [double] perception of cultural appropriation
appreciation: [double]
intent: [double] brand intentions, whether brands actions are considered cultural appropriation?
purchase: [double] purchase interest for the cookbook
attitude: [double] brand attitude
politideo: [factor] political ideology, either conservative or liberal
chefdax: [factor] whether Chef Dax was black or not black
brandaction: [factor] description of the way recipes were obtained by Chef Dax, either peeking, with permission or no mention (control).
age: [integer] age of the participant
gender: [factor] gender of the participant, male, female, other/neither or non-response
minority: [factor] does participant identify as a member of a racial minority? Either yes or no

Source

Research Box 1401, https://researchbox.org/1401, licensed under CC BY 4.0

Details

The Qualtric file contains the questions. Some variables seem to be aggregates of various Likert scales, but there are no associated questions.

References

J.D. Lin, N.Y.J. Kim, E. Uduehi and A. Keinan (2024+). Culture for Sale: Unpacking Consumer Perceptions of Cultural Appropriation, Journal of Consumer Research, doi:10.1093/jcr/ucad076