Poirier et al. (2024), Study 1 — PCSCFL24

Data for an incomplete one-way ANOVA repeated measure design. The observations are unbalanced per participant and by experimental condition. Participants with missing data for one of the condition were removed from the analysis.

Usage

PCSCFL24_S1

Format

A data frame with 2136 rows and 9 variables:

id: [factor] identifier of participant
gender: [factor] gender of participant, either male, female or other
age: [integer] age of participant
picture: [factor] identifier of photo
socialpres: [factor] experimental factor for social presence, one of no, medium or high
valence: [integer] positive emotional reaction score
purchaseintent: [integer] intention to purchase
arousal: [integer] arousal score
diagnosticity: [integer] perceived photo diagnosticity

Source

Sara-Maude Poirier, personal communication, distributed under CC BY-NC-SA 4.0

References

Poirier, S.-M., Cosby, S., Sénécal, S., Coursaris, C. K., Fredette, M. et Léger, P.-M. (2024). The impact of social presence cues in social media product photos on consumers’ purchase intentions. Journal of Business Research, 185, 114932. doi:10.1016/j.jbusres.2024.114932 .