Poirier et al. (2024), Study 2 — PCSCFL24

Data for a between-subject two-way ANCOVA (3x2, social presence vs staging) with gender as covariate for the control, as the high social presence condition showed the back of a woman running on a treadmill.

Usage

PCSCFL24_S2

Format

A data frame with 587 rows and 9 variables:

staging: [factor] experimental factor for staging, termed consumption background (either absent or present)
socialpres: [factor] experimental factor for social presence, one of no, medium or high
arousal: [integer] arousal score
valence: [integer] positive emotional reaction score
gender: [factor] gender of participant, either male, female or other
age: [integer] age of participant
diagnosticity: [integer] perceived photo diagnosticity
purchaseintent: double COLUMN_DESCRIPTION
warmth: integer COLUMN_DESCRIPTION

Source

Sara-Maude Poirier, personal communication, distributed under CC BY-NC-SA 4.0

References

Poirier, S.-M., Cosby, S., Sénécal, S., Coursaris, C. K., Fredette, M. et Léger, P.-M. (2024). The impact of social presence cues in social media product photos on consumers’ purchase intentions. Journal of Business Research, 185, 114932. doi:10.1016/j.jbusres.2024.114932 .