DATASET_TITLE

DATASET_DESCRIPTION

Usage

SE24_S2B

Format

A data frame with 401 rows and 8 variables:

age

[integer] age of person

gender

[factor] either male, female or other

cues

[factor] number of cues, either one or two

picture

[factor] whether a picture is present in the stimulus, either absent or present

like

[numeric] Likert scale for liking of scent 'I like the fragrance of clementines', ranging from strongly disagree (1) to strongly agree (5)

involve

[numeric] involvement with the product item

evaluation

[numeric] average of Likert scales for evaluation, with values ranging from strongly disagree (1) to strongly agree (5)

olfactory

[numeric] average of Likert scales for olfactory imagery item, with values ranging from strongly disagree (1) to strongly agree (5)

Source

ResearchBox 2061, https://researchbox.org/2061, licensed under CC BY 4.0

References

Sharma, Varun; Estes, Zachary (2024). Seeing is Smelling: Pictures Improve Product Evaluations by Evoking Olfactory Imagery, International Journal of Research in Marketing, 41(2), 282–307. doi:10.1016/j.ijresmar.2024.02.001