Sharma and Estes (2024), Study 3

Long format repeated measures on the mediation effect of olfactory imagery on product evaluation. 399 participants were recruited on prolifics and were asked to rate cleaning products with images of whole and cut lemons.

Usage

SE24_S3

Format

A data frame with 798 rows and 9 variables:

id

[factor] participant identifier

age

[integer] age of person

gender

[factor] either male, female or other

like

[numeric] Likert scale for liking of scent 'I like the fragrance of lemons', ranging from strongly disagree (1) to strongly agree (5)

involve

[numeric] involvement with the product item

enfas

[numeric] Evaluation of the Need for Active Smell scale

lemon

[factor] within-subject factor, one of whole or cut

evaluation

[numeric] average of Likert scales for evaluation, with values ranging from strongly disagree (1) to strongly agree (5)

olfactory

[numeric] average of Likert scales for olfactory imagery item, with values ranging from strongly disagree (1) to strongly agree (5)

Source

ResearchBox 2061, https://researchbox.org/2061, licensed under CC BY 4.0

References

Sharma, Varun; Estes, Zachary (2024). Seeing is Smelling: Pictures Improve Product Evaluations by Evoking Olfactory Imagery, International Journal of Research in Marketing, 41(2), 282–307. doi:10.1016/j.ijresmar.2024.02.001